Feel Good Drinks
New packaging to promote the ‘Spreading of Feelgoodness’
New packaging to promote the ‘Spreading of Feelgoodness’
Overview
Feel Good Drinks are a naturally healthy alternative to other carbonated drinks on the market, they rely heavily on packaging to attract consumers and build brand equity and preference. Although Feel Good Drinks are relatively new to the beverage industry, the company has gone from strength to strength since the onset and is now worth an estimated £8 million.
Challenge
In an irreverent and cheeky tone, the new product labels now form the basis for sharing your drink, whilst being subtle and not overpowering. The 750ml bottle holds great shelf appeal as opposed to traditional drinks on the shelf due to its oversized label and also doubles as a pouring handle. This adds the detail and brand ethics more commonly associated with smaller niche brands. On the other hand, the 375ml bottle employs the use of “Tear and share”, a label which is to do as its said, literally. The label contains simple compliments such as “you look beautiful today!” and is to encourage users to spread brand awareness voluntarily, similar to that of Love heart sweets in the 1990’s. The result is fun, quirky product that captures the qualities of Feel Good Drinks as a brand.
Feel Good Drinks are a naturally healthy alternative to other carbonated drinks on the market, they rely heavily on packaging to attract consumers and build brand equity and preference. Although Feel Good Drinks are relatively new to the beverage industry, the company has gone from strength to strength since the onset and is now worth an estimated £8 million.
Challenge
In an irreverent and cheeky tone, the new product labels now form the basis for sharing your drink, whilst being subtle and not overpowering. The 750ml bottle holds great shelf appeal as opposed to traditional drinks on the shelf due to its oversized label and also doubles as a pouring handle. This adds the detail and brand ethics more commonly associated with smaller niche brands. On the other hand, the 375ml bottle employs the use of “Tear and share”, a label which is to do as its said, literally. The label contains simple compliments such as “you look beautiful today!” and is to encourage users to spread brand awareness voluntarily, similar to that of Love heart sweets in the 1990’s. The result is fun, quirky product that captures the qualities of Feel Good Drinks as a brand.