First Class Holidays
Development of a logomark depicting the numerical '1st' for startup holiday company.
Overview
First Class Holidays approached me in the summer of 2009 to develop their brand identity. First Class Holidays are web based and specialise in the walking and sightseeing holidays.
Challenge
First Class Holidays needed a logomark which portrayed elegance and trustworthiness. As First Class Holidays are a web based company it was apparent a strong, legible typeface would be needed.