Whipple the starring character of a famous Charmin commercial, who squeezed the Charmin pack after telling a group of women not to squeeze it. Starting from the 1950s and working their way up to the present technical age, Sullivan and Boches impart important lessons of the advertising world. The main message in this case from Sullivan is that advertising without creativity is too boring and because of this it will be deliberately ignored. Red Bull dropped a daredevil out of a weather balloon, where all he did was sky dive not even hold up a can of the energy drink when he landed, and their video has garnered 38 million views. The book begins with a funny Preface serving as a good introduction to the changing techniques of advertising and marketing.

Since social media is where infinite connections happen, it’s important for companies to be a part of these connections. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. To those who defend the campaign based on sales, I ask, would you also spit on the table to get my attention?Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. I can't even begin to tell you how I loved this sentence because everyone's always ringing the fire bell about how no one has an attention span anymore. For those who don't count themselves among these classes of people, I would still not hesitate to recommend this book anyways. Personally, I find that many radio advertisements go back to the repetitive and annoying commercial like the Charmin commercials of old.

Two prime examples of this are the Jeep ad (page 107), where the car isn’t even shown but a boat and trailer coated in mud are, with the Jeep logo in the corner implying that a Jeep had the power to tow the boat through mud like that. To use a cliche that would probably make a seasoned ad-man like Sullivan roll his eyes, this is one of those books that "shows how the sausage is made," so to speak.Overall, Hey Whipple, Squeeze This is a wonderful book to read for a basic understanding of many aspects of marketing and advertising. I can undoubtedly say this was the best book on creative advertising I've ever read and it could easily be a 5 stars if it wasn't for some minor flaws. I think we've entered a frenzied era of coffee-guzzling, fax sending channel surfers who honk the microsecond the light turns green and have the attention span of a flashcube.

Hey Whipple" is a brilliant resource for anyone with an interest in breaking into the advertising industry. So, although it makes sense to cover them, I personally would have been much shorter on the recommendations to avoid repetition and boring the reader. Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam. With that in mind, I would say that this text is a vital resource for anyone in the advertising business, anyone interested in the possibility of working in this field one day, or anyone - such as myself - who just plain admires a creative ad campaign.The issue for advertisers is to overcome this hatred and have people look at their ads and have the idea stick to potential consumers. With assistance from ad veteran and digital expert Edward Boches, this edition is updated to thoroughly cover and explore the new age of advertising. It's the story of growing up with my five brothers in a big dark house in Minnesota back in the '50s and '60s. Part how-to and part exposé, Hey Whipple, Squeeze This is the insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry. These may include creased cover, inscriptions or small amounts of writing, fanned edge, ripped or tatty dustjacket, and other signs of being read.