Absolut Elyx embodies a new sense of luxury while redefining the vodka category. What makes us a luxury vodka is not just the quality of our product, but our cultural identity.

In 2008, an advertisement placed in Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836 Texas Revolution and the Mexican–American War. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues. [18] [19] [20] [21] Absolut Vodka - Absolut Creative Competition Winner". Absolut.com. Archived from the original on 2019-10-11 . Retrieved 2020-03-14. In 2005, Absolut invited American singer Lenny Kravitz to participate in its promotional campaign. The song " Breathe" was recorded and released. [12] [13] The song was remixed many times by various DJs. [14] [15]In 2010 Absolut collaborated with Spike Jonze to create a short film entitled I’m here. [24] The short film was screened at festivals such as Sundance Film Festival and Berlin Film Festival. In the early 1980s in New York, Absolut Vodka was popular among the creative community. Absolut's first advertising campaign was created by TBWA for the brand's U.S. Importer, Crillon Importers, Ltd. Absolut Vodka was introduced to the global market in 1979. Today, Absolut sells over 100 million litres of vodka annually (2018). [2] The vodka is made from winter wheat and is produced now only in Åhus. Il Presidente Mattarella ha ricevuto i partecipanti al Convegno "Mecenati del XXI secolo" ". 22 November 2017.

In 2007, Absolut introduced its new global campaign, "In An Absolut World", [16] [17] created by TBWA/Chiat/Day.Every drop of Absolut Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers. Vodka giants experience change of fortune". Thespiritsbusiness.com. 2018-06-15 . Retrieved 2020-03-14. While the Absolut Elyx bottle has evolved, the vodka remains unchanged. Available in more than 70 markets worldwide, Absolut Elyx is the luxury handcrafted expression of Absolut vodka. At 42.3% ABV, every drop of Absolut Elyx is made using wheat from one single estate in Åhus, Sweden, using the brand’s vintage copper still – every drop of Absolut Elyx is produced from seed to bottle within a 15-mile radius. Absolut Vodka is known for its long-running advertising campaign created by TBWA. [5] [6] The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan "Absolut Perfection".