It’s no secret that reducing your alcohol intake has significant health benefits. According to a study by Alcohol Change UK, 70% of people who took part in Dry January reported better sleep, 86% said they’d saved money and 65% noticed improvements to their overall health. How is alcohol-free beer made? Demand for premium options is also being replicated in the low & no category, which has continued to grow despite the cost-of-living crisis, with sales up 7.9% in the last 12 weeks compared to last year 7, notes Devon. “When consumers are looking for an alcohol-free alternative to drink at home, they want to treat themselves to a more premium option that delivers the same taste and quality they would expect from a traditional beer.

The name Kranebet comes from the cimbric word “kraneveta” that literally means “bitter grains”, the name given to the juniper plant by the Cimbrian population that used to live in the Italian pre-Alps.

Corono Cero hit shelves this month, with Stella Unfiltered and Corona Tropical to follow in the spring

Yellowstone creator Taylor Sheridan, in partnership with 101 Studios and producer, David Glasser, has teamed up with beverage incubator L.A. Libations to launch launched a new line of alcoholic beverages with major national retailers under the banner 6666 Grit & Glory. No- and low-alcohol beers are made just like alcoholic beers, with water, yeast, hops and barley. Some use yeast strains that are naturally low in ABV, while others will remove the alcohol via various brewing techniques such as steam distillation or reverse osmosis. Budweiser has also extended its Corona brand into low & no and hard seltzers. A non-alcoholic version of Corona, called Corona Cero, rolled into Tesco this month with a wider rollout expected in March across grocery and convenience. Green apple introduces a sour note for creative drink pairings; while Pink Lemonade is a refreshing drink that blends the citrus of lemon and sweetness of strawberry. Thanks to ongoing advances in no and low brewing techniques, the market is more diverse (and delicious) than ever. How we test non-alcoholic beer

Fall is an ideal season for Spindrift. It’s when the air is crisp, food turns heartier, and when many people return to where they feel the most at home to spend time with their loved ones.​

After purchasing the historic 6666 Ranch in Texas, which is featured on the TV show Yellowstone, the owners have created a line of beverages that celebrate the ranch. Produced in Italy by Rossi d’Asiago distillers since 1924, Kranebet is an aromatic liqueur rich in juniper. Originally a popular pharmaceutical elixir, Kranebet uses carefully selected ingredients and artisanal distillation creating a ‘harmonious spirit, free from artificial flavoring and colors.’ UK spirits distributor Hi-Spirits is launching Kranebet Italian Gin Liqueur in the UK market this month.The brand will debut in Canada this month: followed by the UK later this year and then other key markets in Europe, South America and Asia. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.”​ Despite an abundance of NPD in the low & no category, we recognised a gap in the market for a super-premium alternative. Corona is renowned for its high-quality flavour, so we’re pleased to be able to offer an alcohol-free version for consumers looking to treat themselves to a beer at home but without the alcohol.”

Hard seltzer Corona Tropical (4.5% abv), meanwhile, will hit shelves in April in three flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass – which McGeorge said were chosen to “reinforce the citrus notes” found when drinking the core Corona brew with lime. Corona Extra hat eine große, stetig wachsende Fan-Gemeinde. Gleichzeitig steigt die Nachfrage nach alkoholfreien Bieren. Mit dem neuen Corona Cero präsentieren wir die perfekte Kombination von populärer Marke und erfrischendem Genuss ganz ohne Alkohol. Ein 100 Prozent natürliches Lifestyle-Getränk mit großem Potenzial, das dem zunehmenden Bedarf nach alkoholfreien Premium- Produkten gerecht wird – insbesondere in der jüngeren, trend- wie gesundheitsbewussten Zielgruppe“, sagt Michel Pepa, Country Director für Deutschland von Anheuser-Busch InBev. On the new launch, Senior Marketing Manager James Johnstone said: “ We’re excited to welcome Kranebet into our growing Italian portfolio and launch it in the UK. Kranebet offers a sweeter twist on the traditional London Dry Gin, perfect as a Gin & Tonic or as a twist on the classical Negroni. It’s rich brand history and traditional Italian flavors will appeal to a wide audience of UK consumers, whilst also having a special place in many Italians hearts.​” Britvic's Brazilian flavors

Introducing the new Corona Cero. An alcohol free beer from Corona, brewed with 100% Natural Ingredients. Using vitamin D in the brewing process meant overcoming numerous challenges, added Brad Weaver, global vice president of Innovation Research & Development for AB InBev. We’ve seen the trend for premiumisation grow in recent years; in the off-trade specifically, the premium and super-premium categories now equate to 61.7% of total beer value 1. As the cost-of-living crisis continues to bite, is this trend set to continue? The ‘innovative, first-of-its-kind, non-alcoholic beer’ contains a 30% daily value of vitamin D (as per Canadian guidelines) to link in with the brand’s outdoor ethos, coming in at 60 calories per 330ml serving. The Sunbrew is made by extracting alcohol from Corona Extra and then blending the non-alcoholic beer with vitamin D and natural flavors. Our panel – made up of 10 WSET-accredited experts and consumers — tasted 25 no-and low-alcohol beers from the leading breweries and supermarkets, in search of those that offered all the authentic, hoppy flavour and refreshment of a traditional beer, minus the alcohol. Each was served chilled and blind to avoid brand bias.