Crabbies are the headline sponsor for Bournemouth 7s Festival who are the World's Largest Sports and Music Festival taking place with over 400 teams in the last Bank Holiday weekend in May. In the UK, it is a gluten free product. [5] in May 2019 Crabbie's changed their Ginger Beer recipe to contain 5% actual beer so it now contains wheat and barley, but still maintains its Gluten Free label as the new gluten containing ingredients have a gluten level of less than 20 ppm. The product is no longer suitable for anyone with a wheat or barley intolerance. Bassett, Win (November 15, 2012). "Crabbie's, The Original Alcoholic Ginger Beer, Debuts in United States". All About Beer Magazine . Retrieved 24 November 2013. Hibs unveil three-year deal with Crabbie's". www.scotsman.com. Johnston Publishing. 29 March 2011 . Retrieved 7 December 2013. Is Crabbie's Ginger Beer Really Gluten-Free? | the Gluten-Free ProfessorThe Gluten-Free Professor". Archived from the original on 2015-09-10 . Retrieved 2015-08-31.

Crabbie's is a sponsor of both international and grassroots rugby, with sponsorships of Wales & Scotland, and Rugby Union clubs Ospreys, Newport Dragons, Scarlets, Cardiff Blues, Edinburgh Rugby, Glasgow Warriors, Newcastle Falcons, Northampton Saints, Yorkshire Carnegie, Richmond, Esher, Caldy, Southport and Rugby League club St Helens. In the UK, Crabbie's is available in flavours such as Original, Scottish Raspberry, IPA and Stout, with a Spiced Orange variant also available in the United States. Outside of the UK and the United States, other variations might be found in speciality shops.In the 1800s, the Scottish pioneer John Crabbie created unconventional drinks by combining exotic spices from the Far East, with the finest steeped ginger. Today, Crabbie's Alcoholic Ginger Beer comes in a wide variety of flavours but still retains the same pioneering and adventurous spirit of its founder. It's that spirit that makes Crabbie's drinks genuinely surprising and unique. Crabbie's traces its founding to 1801 when Miller Crabbie was a merchant in Edinburgh. The business was inherited by his son John Crabbie (1806 – 1891) who went on to found John Crabbie & Co.

In the United States, Crabbie's is sold as a malt beverage and is not gluten free. The discovery that the American version of Crabbie's is not gluten free caused much alarm and controversy among the celiac and gluten intolerant community, as Crabbie's was originally marketed as gluten free in the United States. [6] Sponsorship [ edit ] Since 2011 Crabbie's has been distributed in Australia through Woolworths Liquor, Beer Wine Spirits and Dan Murphy's grocery stores. In 2012, Crabbie's began distribution in the United States through St. Killian company [4] Variations [ edit ]Crummy, Martin (6 June 2012). "Crabbie's drives global expansion". The drink business . Retrieved 24 November 2013. Crabbie's is a Scottish brand traditionally known for its green ginger wine and blended whiskies produced at John Crabbie & Co's extensive premises in the Leith area of Edinburgh, Scotland. That company has changed its name and its business is unrelated to the original. The brands were bought by Halewood International Ltd [2] and are presently best known for ginger beers manufactured at Halewood's plant in Liverpool. John Crabbie & Company (Wines) Limited was incorporated in May 2006 and changed its name to John Crabbie & Company Limited the following July. From the Bottle: "Unique and refreshing best served chilled over ice"; "For more than two hundred years Crabbie's has shipped its ginger from the Far East -- following in the pioneering footsteps of the first Scots Merchant Adventurers -- hence our distinctive Elephant Trade Mark."; "Best served chilled over ice, Crabbie's Alcoholic Ginger Beer with Scottish Raspberry flavor provides a uniquely refreshing experience - only for grown-ups!" Made with real Scottish raspberries and purely natural flavours including real harvested Asian ginger roots. Crabbie's Raspberry Alcoholic Ginger Beer is a refreshing take on the Original Ginger Beer. It combines the fruity goodness of ripe raspberries with the exotically deep top-secret stepped ginger recipe at the heart of Crabbie's for a deliciously distinct, raspberry ginger delight. The luscious sweet tones of the fruit cut through the fiery bite of the ginger. Crabbie's Raspberry Alcoholic Ginger Beer is best served cold, poured over ice and garnished with fresh raspberries. Gluten free. Made with real Scottish raspberries and purely natural flavours including real harvested Asian ginger roots. Crabbie's Raspberry Alcoholic Ginger Beer is a refreshing take on the Original Ginger Beer.