Oxfam, Bold Street
Series of posters to encourage donations
Series of posters to encourage donations
Overview
Oxfam. What springs to mind? Charity shops and second-hand clothes? They’re part of the picture, but think bigger. Much bigger.
Challenge
Oxfam, Bold street needed to capture the attention of the local passers by and encourage donations. The primary demographic the Bold street store were targeting were the younger, more youthful audience and so needed a campaign which not only looked good, but encouraged them to do more to help.
Oxfam. What springs to mind? Charity shops and second-hand clothes? They’re part of the picture, but think bigger. Much bigger.
Challenge
Oxfam, Bold street needed to capture the attention of the local passers by and encourage donations. The primary demographic the Bold street store were targeting were the younger, more youthful audience and so needed a campaign which not only looked good, but encouraged them to do more to help.