img src="http://b1.hoopchina.com.cn/games/images/day.png?l=4" class="article-deposit-pic lazy css_inner_pic" /> img src="https://i2.hoopchina.com.cn/blogfile/201809/17/BbsImg_221016603672131_1537151025_s_57551_o_w_673_h_188_53739.png?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" />

According to Sohu , most Hupu users are urbanites with similar needs and interests, such as sports, electronic devices, games, and sneakers. A shared sense of enjoyment contributes to the platform’s community culture. img src="http://b1.hoopchina.com.cn/games/images/day.png?l=20" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=19" class="article-deposit-pic lazy css_inner_pic" />

According to Qianfan Analysys , 94% of Hupu users identify as male, and 67% are under the age of 29. Additionally, Hupu had the most active users among all Chinese sports apps as of November 2020. img src="http://b1.hoopchina.com.cn/games/images/day.png?l=6" class="article-deposit-pic lazy css_inner_pic" /> We chose the male market for the simple reason that we don’t know much about women. I don’t even understand the female relatives in my own family,” Cheng said in another interview. “But we know exactly what men like.” I was so touched to see so many longtime fans of Kobe share stories and pictures of their sports gear collections.” Maybe all straight men have a competitive streak in their bones. They like to compare and express their aesthetics and tastes,” said Shen Ruien, former head of Hupu’s community user growth, in a 2021 article . “You can think of Hupu as a barbecue stall or a college dorm where guys hang out after watching football.”

img src="http://b1.hoopchina.com.cn/games/images/day.png?l=14" class="article-deposit-pic lazy css_inner_pic" /> He added, “The former reflects traditional masculinity, while the latter explains the new changes in Chinese masculinity over the years.” img src="http://b1.hoopchina.com.cn/games/images/day.png?l=13" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=21" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=10" class="article-deposit-pic lazy css_inner_pic" />

img src="http://i3.hoopchina.com.cn/blogfile/201510/10/BbsImg144448311379460_550*426.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="https://i3.hoopchina.com.cn/blogfile/201809/17/BbsImg_221016603672131_1537151024_s_91814_o_w_582_h_522_39694.png?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="https://i1.hoopchina.com.cn/blogfile/201705/15/BbsImg149485426887570_922x1344.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=17" class="article-deposit-pic lazy css_inner_pic" />

Basketball and soccer are Hupu’s core pillars and the reason for its decades-long popularity. However, the forum has also become a community for straight males to discuss issues beyond sports, such as relationships, gossip, and lifestyle-themed topics. Basketball Blog Turned Sports Forum img src="http://b1.hoopchina.com.cn/games/images/day.png?l=7" class="article-deposit-pic lazy css_inner_pic" />img src="https://i3.hoopchina.com.cn/blogfile/201707/08/BbsImg149945098161049_125563375260957_4000x2596.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> I think Hupu users are rational and have values in line with mine,” he says. “People are genuine when sharing their experiences and opinions.” A Hub for Straight Men img src="http://b1.hoopchina.com.cn/games/images/day.png?l=3" class="article-deposit-pic lazy css_inner_pic" /> But Hupu users aren’t always about flexing their muscles; some also share their vulnerable sides, especially after being cheated on by their partners. As much as Fan dislikes the topic, it makes for one of Hupu’s most popular.

img src="http://b1.hoopchina.com.cn/games/images/day.png?l=8" class="article-deposit-pic lazy css_inner_pic" /> Fan tells RADII that he thinks most Hupu users are sports enthusiasts, and that shared identity naturally bonds them together. img src="http://b1.hoopchina.com.cn/games/images/day.png?l=18" class="article-deposit-pic lazy css_inner_pic" /> Many might not know that Hupu started as a basketball blog. A diehard fan of the Chicago Bulls, founder Cheng Hang, who was pursuing a Ph.D. in mechanics in Chicago at the time, created hoopCHINA to share NBA news with other Chinese basketball fans in the U.S.

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The app also offers community subgroups that zoom in on sports, film, TV, cars, and many other areas of interest. Arguably the most popular group, ‘ Pedestrian Street ,’ is where users discuss all kinds of life topics. In short, Hupu has created not only a sports forum but also a lifestyle community for its JRs.