To drive trial in cold weather, the brand launched Merry Spritzmas greetings cards in November, entitling both sender and recipient to a free spritz at All Bar One. The post has already been shared more than 2,400 times and received over 2,000 likes since it was posted last night.

The company highlighted that compared to many RTD brands and hard seltzers, which were indistinguishable from normal soft drinks and seltzers, the packaging of Dragon Soop clearly and unambiguously signalled its alcoholic status and therefore its suitability to 18s and over only. As of 1st April 2020, The UK government introduced draconian measures which changed the way products like Dragon Soop are treated for excise duty.S.Q contains high levels of caffeine (35mg per 100ml) blended with taurine, guarana and delicious flavours, resulting in a truly unique drinking experience. Ms Waller said the officers spotted an exchange of words and money between Weir and the group, then Weir disappeared into the Costcutter on the High Street. S. Centers for Disease Control and Prevention estimates that the beverages are regularly consumed by 31 percent of 12- to 17-year-olds and 34 percent of 18- to 24-year-olds. One day of drinking 3 and a half cans exceeds this limit for adults, and we know from our focus groups young people drink more than one can in one sitting.

The Panel also noted that the decision noted a difference between using a sweet name as a flavour and marketing a drink in the context of sweets which Dragon Soop did not do. We might not be able to impact underage drinking as we would like, but what we can do is become more aware of what’s available out there and educate young people on the risks: why mixing caffeine with alcohol is risky, on drinking within their limits or why it’s sensible not to start. The mum, who we are not naming, fears the drink put too much strain on her "really small and petite" daughter's heart and could have been life-threatening. Following a number of focus groups and consultations with young people we believe Dragon Soop to be the more popular drink of choice, so wish to move forward with an official complaint.

The 17 November 2010 [1] United States ban on caffeinated alcoholic drinks is a ban which prevents the marketing and distribution of any prepackaged caffeinated alcoholic drink. Dragon Soop contains 8 percentage of alcohol volume, fermented beverage enriched with vodka, comprising high caffeine levels (35 mg/100ml), mixed with guarana, taurine, and tasty flavors, ready to drink chillable. New - Dragon Soop Venom A fermented alcoholic beverage fortified with Schnapps, Dragon Soop is 8% abv and contains high levels of caffeine (35mg per 100ml), blended with taurine, guarana and delicious flavours.

A stimulant drug mixed with a depressant drug, consumed together and sending mixed, potentially harmful signals along the nervous system and heart in the still developing teenage body.

Our service users have told us parents think they are drinking energy drinks because of the bright coloured packaging and fruit flavours. Hence, young people don’t realise how intoxicated they are, which can lead to becoming unwell and engaging in risky behaviours. The company asserted that since the labelling, alcoholic content, design and marketing was consistent across the range, it must set a precedent for the rest of the range.