100 Things Every Designer Needs to Know About People (Voices That Matter)

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Eventually (about eight percent of battery left), my computer makes a sound and a message pops up to alert me that the battery is very low. They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe.

I picked up the book with the assumption that many of the tips in the book (as seems to be the case with all psychology books) would be statements of common sense principles proven by studies. Many of life’s failures are men who did not realize how close they were to success when they gave up. On a particular chapter about the bidirectional influence between emotions and facial expressions, she implies that if you have small text on your design this will make people frown when reading, and this will make them feel unhappy with any content they come up with next. O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers. I find myself constantly going back to it to pick re-read some of the concepts that I remember about.

Have you ever noticed that, more often than not, when you smile at a stranger, the stranger smiles back? Obviously, it’s not always a viable to provide information in chunks of four, but it’s always a good idea to split up whatever you’re trying to communicate into groups that contain no more than four elements. The theory has it, peripheral vision was key to survival in the Savannah when humans had to be able to identify predators out of the corner of their eye.

To design a product or Web site that persuades people to take a certain action, you need to know the unconscious motivations of your target audience. This is especially important when designing online, and one way to do this is to send messages that update people with information on their performance. That’s why, when you’re in the process of designing, it’s important to remember that people’s minds wander and that they’ll only focus on something for a limited period of time.Read more about the condition New: A new, unread, unused book in perfect condition with no missing or damaged pages. The formula of “this caused that, then this happened, then that”, the basic pattern of most stories, is easy for the mind to follow. And that thrill is caused by dopamine – a chemical that controls the brain’s pleasure system and, thus, your feelings of enjoyment.