So, make sure to always stick to a brand guide that covers all the different elements of your brand identity. Through a competitor audit, you can compare your brand to each competitor, and compare your competitors as a whole, which can surface some surprising insights. In Sanskrit, "Asana" refers to a specific pose in which yogis sit, and the company name is in homage to the Buddhist principles of focus and flow.

POP Fit has a beautiful brand with bright pinks, purples, and yellows, but that's not even a main element of their brand identity. Others struggle because they don’t know who they are or don’t know how to communicate it effectively.You’ll want a single primary typeface to lead your brand design, which should work well with your logo and color palette. So, how exactly do you nail your design and build a brand identity that will take your business to the next level? By taking a critical look at your brand, you can get the insights you need to build an identity that accurately communicates it.

Is there an actor or actress, musician, or public personality that embodies the same traits as your brand? As HubSpot Brand Strategist James Zabik told me, "One of the most important things to consider when building a brand identity is how your messaging will resonate with your target audience. Just like your personal identity makes you uniquely you, your brand identity is the special sauce for your business that sets you apart from every other Tom, Dick and Harry, Inc. Example: Iconography guidelines from the Avaler e Health brand identity make it easy to communicate more effectively.Before you move on, use the Brand Identity Checklist in the toolkit to ensure your visual language is complete and adheres to best practices. Now that you've established your brand within your company and have taken all the necessary steps to develop it, you're ready to integrate your brand within your community.