Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

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You said it was good enough and provided I am enjoying reading this book that captures in the most fascinating way Uri Levine's journey in the invention of Waze, and at the same time gives you tips and insights which are necessary for your personal success as en entrepreneur. With an understanding of this world, start-ups can open people’s eyes to possibilities and ways of seeing problems differently.

This emphasis on problem versus solution was the core mind shift I wanted to get across with the Lean Canvas and why I modified the original Business Model Canvas.

When you keep trying to solve the same core problem, the vast majority of your previous experience is immediately applicable. Stephen discusses Codebase's involvement in the care sector, learning to 'fall in love with the problem and not the solution', and working to empower people on the ground through co-design in the care sector. And, let’s face it, starting with “I might not know what the solution is to this particularly challenging societal issue” is not exactly a successful strategy when pitching for donor funding.

By “actionable” he meant “we’ll never be able to get people to use it enough to make it worth our while financially or to change their route accordingly. Un libro muy bien estructurado con el objetivo de explicar el duro trabajo detrás del mundo de las start-ups. At each step, some of the most fundamental truths come from a deep understanding of problems before solutions. Back then, the only way traffic information was used was with color-coding applied to the map—green meant there was no traffic, yellow meant there was traffic, and red meant the traffic was heavy. We ended up saying no — no to truckers, no to bike riders, no to pedestrians, no to public transportation, no to anything that wasn’t commuters.But consider the most brilliant solutions to everyday challenges and you will find some people that knew the problem well enough to craft the right solution. A brilliant insider-perspective on starting a company and riding all the waves (good and bad) that come in your direction as you navigate the path towards something tangible. With first principles you boil things down to the most fundamental truths…and then reason up from there. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.