INEOS - Liquid Hand Soap - Moisturising - Antibacterial - White Rose + Neroli - 250ml - 6 bottles

Product Information

You Can Handle Anything is part of INEOS’ wider brand platform - GO HUMANS, which looks to empower humans to be everything they can be - embracing their full potential with the help of INEOS hygienic products. Ideal for sensitive hands and everyday use, this hand wash contains a unique blend of four moisturisers. Proven to assist in improving the condition of your skin and maintaining a strong protective barrier, 80% of people found that their skin felt ‘extremely moisturised’ after using our hand wash.* So when it comes to keeping hands soft and safe, we have you covered. The new range of products features ingredients that help boost feelings of well-being and help assist stress and fatigue levels. The INEOS hygienics brand was launched following the global covid-19 pandemic - where INEOS used their chemical expertise to open factories in the UK, Europe and the US, each in just 10 days to gift hand hygiene products to hospitals around the world. The INEOS Hygienics Cucumber + Aloe Vera Hand Wash comes in a handy 250ml bottle. The 500ml and 1000ml refill pouches use 75 percent less plastic than the equivalent number of bottles and pumps, reducing plastic waste, while keeping you safe and sanitised.

Ideal for sensitive hands and everyday use, this hand wash contains a unique blend of four moisturisers. Proven to assist in improving the condition of your skin and maintaining a strong protective barrier, 80% of people found that their skin felt ‘extremely moisturised’ after using our Cucumber + Aloe Vera Hand Wash.** So when it comes to keeping hands soft and safe, we have you covered. Fragrance-enhanced cleansing and moisturising hand wash with antibacterial properties, now in two new sensorial scents. The film is shot in 16mm film, (a historically popular type of film, first created in 1923 and used to shoot films and TV) - with the film being hand developed and then scanned in digitally for edit. The INEOS Hygienics Sea Minerals Hand Wash comes in a handy 250ml bottle. The 500ml and 1000ml refill pouches use 75 percent less plastic than the equivalent number of bottles and pumps, reducing plastic waste, while keeping you safe and sanitised. The campaign launches on 12th September across cinema, TV, OOH, digital, social and bespoke OOH screens (Canada Square). It represents the first INEOS campaign from The&Partnership and Wavemaker.Sitting at the heart of the campaign is a beautifully hand-crafted brand campaign film. Developed in collaboration with director Maria Sosa Betacor, Biscuit productions and the CounterPress studio, the film shows the many different tasks our hands perform, from everyday moments like tying shoelaces to the life-saving action of CPR. We have innovated a fragrance like no other. At INEOS, we live and breathe science + performance, which is why the hand wash range is created using INEOS Active Fragrance Technology; formulated from purifying essential oils + phytoncides. The new range of hand wash has been developed from years of scientific expertise to ensure it performs to the highest standard.

Formulated with INEOS Active Fragrance Technology, our in-house fragrance technology featuring purifying essential oils and phytoncides. Phytoncides are dual-action molecules emitted by plants and trees which inhibit the development of bacteria, whilst releasing aromas which help combat feelings of stress and fatigue. This is no ordinary soap. Performance enhancing, moisturising, award-winning. INEOS bring you the same innovative hand wash range you know and love. Formulated with INEOS Active Fragrance Technology - our in-house fragrance technology featuring purifying essential oils and phytoncides. Phytoncides are dual-action molecules emitted by plants and trees which inhibit the development of bacteria, whilst releasing aromas which help combat feelings of stress and fatigue. Consumer research has shown that the new INEOS hand wash range outperforms the UKs #1 hand wash*, with a better fragrance, lathers better, cleans better and moisturises better.We don’t just stop there though. Our award-winning range contains four added moisturisers to help soften skin and aid its condition, while working to strengthen + protect the skin barrier.

Phytoncides are dual-action molecules emitted by plants and trees which inhibit the development of bacteria, whilst releasing aromas which combat feelings of stress or fatigue. Creatively conceived and executed by The&Partnership, with Wavemaker responsible for all media planning and buying, You Can Handle Anything is a compelling snapshot of human endeavour - championing the vital role of hands in everyday life. In doing so, the multi-channel campaign relays the importance of protecting and caring for your hands, creating a meaningful and important role for INEOS’ hand wash in all aspects of consumers' lives. This hand-protecting and anti-bacterial soap comes in a range of three sensorial scents, Cucumber and Aloe, White Rose and Neroli, and Sea Minerals. It also contains four moisturisers to help improve dry, irritable skin. All of the scents in its range are known to enhance performance, which helps with tiredness. Rose has been known to support the immune system, neroli has stress alleviating properties and cucumber helps your body maintain a healthy cognitive function.To celebrate the launch of their new handwash, the latest product in the INEOS hygienics range, INEOS has delivered a new brand campaign - You Can Handle Anything. Avoiding the cliché tropes of the hand hygiene advertising category, such as ‘99.9%’ and ‘defence’, the campaign is a bold and unfiltered look into the incredible things our hands help us to achieve every day. Caroline Reynolds, head of marketing and Innovation, INEOS Hygienics said, “At INEOS, we believe in challenging perceptions and doing things differently. It makes sense then that the campaign to launch our new hand wash also subverts everything you might expect. Central to the idea is showing how much more there is to hand hygiene. This hands-on campaign isn’t just about being ‘tough on germs, it's about making sure you're safe in the knowledge that you're protected so that you can get out there and do all the things that matter - with INEOS, you really can handle anything. How to use: Pump hand wash twice onto wet hands, massage into a lather for up to one minute, rinse and dry.

To ensure the theme of hands and their important role in everyday life is continued off-screen, the campaign was shot and produced using hand-crafted cinematographic techniques;