Cadbury Dairy Milk Liverpool Football Club Edition Chocolate Gift Bar, 360 g

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Embracing its focus on ‘generosity’, Cadbury will also be supporting LFC Foundation’s Virtual Employability Programme (VEP) – raising money to assist with the continued operation of the initiative through the sale of limited edition LFC Champions Dairy Milk bars. Reds legend, John Barnes, recently called in to surprise a lifelong Liverpool fan who generously gives up his time to volunteer with the VEP. As a thank you for his commitment to the programme, John presented Ian with a special Cadbury hamper, including his very own LFC Champions Dairy Milk Bar. Samantha Greenwood, global brand director at Cadbury, added: “We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others. The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.” Commenting on the renewal of the partnership, Ben Latty, commercial director at Liverpool FC, said: “I am delighted to announce the extension of our partnership with Cadbury. Cadbury has shown its commitment to providing for our local community, working closely with the LFC Foundation on the LFC Works Programme.

You would have something like six or seven roundsmen in a three-mile radius in comparison to now where you have one roundsmen in a five mile radius. That's how much it's declined over the years. Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.

Refrigeration and pasteurization soon became common place, and other factors such as the rise of supermarkets and the Milk Marketing Board coming into existence changed the way dairies and milkmen operate. But many of us will remember family members working in for one local business decades ago and the brand name being part of our every day lives.

After Ray was injured in a crash in 1996, Mason's Dairies was sold and when Ray was able to return to work, the then manager gave him a job as a supervisor. Ray later found a franchise round in the Aigburth area which he has been doing for the past 20 years with Morton Dairies, who have delivered milk in glass bottles in Liverpool for nearly 100 years. Generations ago, the area now known as Merseyside was home to both the historic Liverpool cowkeepers and hundreds of dairy owners, who sold milk to a rapidly expanding city population. As time went on, the modern milkman, as many came to know them, became a familiar sight on our Liverpool streets, with most families having fresh milk delivered daily. To launch the partnership, Cadbury has gifted 50,000 limited edition champions Dairy Milk bars to a wide selection of Reds supporters, thanking them for their continued support during the extraordinary 2019-20 Premier League season.Milkman Ray Mason, 63, has been in the industry for over half a century after first helping his dad with the family's milk business as a child. As part of the Liverpool ECHO's How It Used To Be series, we spoke to Ray, who grew up in Kensington, about his family history in the city and how life as a Liverpool milkman has changed through the decades. The extension of the partnership will also see Cadbury and the club continue to build on the success of the past three years by providing bigger and better experiences for fans ahead of Cadbury’s 200th birthday celebrations in 2024. Reds legend John Barnes recently called in to surprise a lifelong Liverpool fan who generously gives up his time to volunteer with the VEP. As a thank you for his commitment to the programme, John presented Ian with a special Cadbury hamper, including his very own LFC champions Dairy Milk bar. Refrigeration and pasteurization soon became common place, and other factors such as the rise of supermarkets and the Milk Marketing Board coming into existence changed the way milkmen operate. But whilst a lot in the business has changed, milkmen are still working hard on their rounds to satisfy loyal and new customers in the region. Another wrote: “I’m outraged that they're making the dairy milk bars smaller even if I can't remember the last time I bought one”.

Together, we hope to create more opportunities for the local communities to thrive, which allows us to reaffirm Cadbury’s dedication to making a positive difference.”To launch the partnership, Cadbury has gifted 50, 000 limited edition Champions Dairy Milk Bars to a wide selection of Reds fans, thanking them for their continued support during the extraordinary 2019-20 Premier League season.