Surreal Variety Pack - High Protein Cereal – Low Sugar- Healthy Plant Based in Fibre Carb Gluten Free Vegan 13g of Protein, 0g Sugar 240g per Box 4 (1 x each)

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Getting these highly successful athletes to endorse their cereal would be a way of stamping how healthy their cereal was for adult consumption because these athletes are known to eat healthy to stay fit. The copy is thought-provoking, upbeat and a little bit eccentric rather than just fun and playful,” he says. The campaign will be live from July 18 to August 15, running across print and digital 96 and 48 sheets in London, Leeds, Manchester, Birmingham and Glasgow. Surreal was their answer: a brand with four cereal varieties (cocoa, cinnamon, frosted and peanut butter) all sugar-free with 14 grams of protein per serving. But even though sugary cereals of our childhoods might taste great, the high-junk content means most adults no longer eat them - or do with a side of guilt.

There’s a huge inconsistency with illustrative styles/typography which makes each element feel like totally different brand. High-protein, zero-sugar recipes, combined with playful, personality-led marketing, and a team that moves at speed. That means, if you follow conventional cereal portion sizes (32g), you can squeeze 7-8 portions out of the box. We wanted the whole brand language to feel surprising and uplifting and a little bit off-beat,” he adds. The reason why we love those favourite childhood cereals is because they take us back to a time when we were free of responsibilities,” Ryrie says.Surreal co-founder Kit Gammell remarked: “We’re buzzing to be the official cereal of a Dwayne Johnson and a Serena Williams. However, for the sake of that one per cent of the one per cent who couldn’t watch the video due to their slumbering network provider or something, we’ll summarize what happened in it. The packaging also displays the nutritional value clearly; icons explain the food’s carb content and that the cereal is keto-friendly. From athletes to actors to musicians, having a famous face or name attached to a brand can skyrocket its popularity.

This is a fantastic midpoint between major competitors in their market; less exciting cereals providing nutritional value and sugary cereals that people love but don’t necessarily benefit from.

Another billboard features a Frosties-themed “Don’t Tell Tony” message, complete with ‘claw slashes. Surreal Cereal, a 2022 edibles startup and a new player in the UK breakfast food market, understood this well and engaged the star power of three world most famous athletes and an actor — Serena Williams, Michael Jordan, Dwayne Johnson, and Cristiano Ronaldo — to make their product go viral.